WeFix Brand Lines

INDUSTRY
WeFix

ROLE
Branding Designer

PROJECT LENGTH
Ongoing

The
Company

Founded in 2012, Wefix is a tricolour company based in France and Belgium. Leader in the repair, repackaging and services market, its values are strong, permanent: passion, expertise proximity, innovation.

Support each user to get the most out of their precious smartphone.

Speed and quality are at the heart of the company’s success: the sales technicians at the 90 points of sale benefit from a 6-month Vision Pro professional training contract to ensure real consistency in the quality of execution.

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Their
Mission

Combat the programmed obsolescence of our connected devices by offering a service package in physics and on the website www.WeFix.fr.

The experience is identical to buying a new one with a fair price – a little more expensive than the competition but the consumer knows the reason. The expertise, the requirement, the customer experience are the guarantors of this positioning.

Modern, connected, referent, available and smiling – really 😁

Did you know ?

In one day, we consult your smartphone:

0
Times
0
Per week

Corporate
Identity

Definition of Orange and Grey?


Large, luminous color flatteners – orange does it perfectly. Integration of digital culture. Few signs, but moving elements. Today it is a question of using economical plastic recipes, to limit the production of stimuli in saturated environments by mastering the dynamics.

A worked typo and there you go! The goal of graphic simplification is to achieve a minimalism of understanding.

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The
Rules

The minimum clear space required around the logo applies to all external and internal communication media. It ensures the legibility and integrity of our logo. It is usually centered at the bottom of the artwork.

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PantonePantone-000C
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logo-top-centered

Top centered

logo-bottom-centered

Bottom centered

Brand
Typefont​

Roboto et Roboto Condensed are the fonts selected to illustrate the High-Tech dimension of WeFix.

Aa.

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Aa.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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Brand
Element

Strong graphic element to be used sparingly.

X-wefix

Brand
Pictograms

Each pictogram conveys a value, an argument, an assurance in relation to services and products.

  • Fichier 83 Icon repair certified experts
  • Fichier 81 Icon Guarantee
  • Fichier 82 Icon On-site
  • Fichier 84 Icon without appointment
  • Fichier 85 Icon checkpoints
  • Fichier 80 Icon smartphones reconditioned by Wefix